The UK is the world’s second largest importer of wine in the World. Every May the London Wine Fair opens for its 3 day, trade only fair Since 2015 Wines Unearthed has been an integral and successful part of the London Wine Fair and is the place in the fair that buyers specifically come to look for new producers.
If you are looking for distribution, Wines Unearthed is the section of the fair where you should exhibit. 40% (average) of exhibitors/producers find distribution as a direct result of exhibiting in this section of the Fair.
It’s more than just an exhibiting experience, we also help you prepare for the Fair by:
Every year we try to have a featured region or a featured country. In the past we’ve had the Vermentino consortium from Sardinia, Wine Australia and Wines of Portugal. The featured nation benefits from additional PR and marketing support. There is a minimum number of stands required to gain this status, so please enquire. Other opportunities such as masterclasses and generic tastings can also be offered by the London Wine Fair.
There are also specific stands dedicated to organic and biodynamic wine producers and strongly promoted as such to relevant buyers and visitors.
"Thank you for what is the most exceptional pack I have ever received after attended 100's of shows in many industries all around the world. It is really an outstanding job and adds a huge amount of value to the event which you are supporting. Congratulations. Great job!!"
"l just wanted to say Wines Unearthed was brilliant for us and very worthwhile for me and my company. I spent 2 full days talking to nearly all producers. The producers all seemed very well briefed and knew the UK market. It was a great event and having them all in one area was a great idea."
"Congratulations on running a very well organised Unearthed programme. I thought it was extremely helpful in gaining a broad overview of the UK market and being introduced to some very interesting and influential people. I particularly enjoyed and benefited from the seminar on the Monday afternoon. We have been approached by two or three importers we could possibly use. Many thanks for all your help and positive energy.
Since 2015 Wines Unearthed has been the focal point of the London Wine Fair for buyers looking for new producers. Its success lies in the fact that the producers are hand-picked and have been helped to understand the market by the Wines Unearthed team and other valued members of the UK trade at the ‘Road Map to Export Conference’ held every year on the day before the Fair opens.
Visit Wines Unearthed to find producer from all over the world, all with one thing in common, they are looking for distribution in the UK and beyond.
If you’re visiting Wine Paris & Vinexpo, please come and see us there too