Why Exhibit At London Wine Fair

The UK is the world’s second largest importer of wine in the World. Every May the London Wine Fair opens for its 3 day, trade only fair Since 2015 Wines Unearthed has been an integral and successful part of the London Wine Fair and is the place in the fair that buyers specifically come to look for new producers.

Is this for you?

If you are looking for distribution, Wines Unearthed is the section of the fair where you should exhibit. 40% (average) of exhibitors/producers find distribution as a direct result of exhibiting in this section of the Fair.

Date: 19-21 May 2024
Location: Olympia, London

Your Stand:

  • A totally branded 3 sqm stand (including the name of your company, logo, country and stand number)
  • All the wine equipment you need (ISO glasses, ice, buckets, spittoon).
  • A lockable counter to keep documents and wines, a high stool and shelves to display yourwines.
  • You can showcase up to 10 wines
See the updated floorplan here:

PR & Marketing Support

It’s more than just an exhibiting experience, we also help you prepare for the Fair by:

  • Sending you a +90 page document, “The Road Map to Export to the UK”, with everything you need to know about the UK market, how it's organised, the different segment, trends, and a price calculator. We help you to decide which specific sector is relevant for you to should sell your wines to. We include updated contacts of buyers and importers so you can select the ones that are interesting for you and invite them to visit you at the Fair.
  • Organising a market conference just for Wines Unearthed exhibitors, which is an essential part of the whole Wines Unearthed experience, and we oblige exhibitors to attend, so visitors know all our exhibitors have been prepared for the market. The ‘Road Map to Export’ conference is free of charge for our producers, with key speakers sharing their knowledge and views about the UK market. This is an essential and valuable part of exhibiting at Wines Unearthed, so don’t miss this opportunity
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The Cost

  • A fully serviced, fully built and equipped 3 sqm stand is £2,800 +VAT + £195 for the Leads Optimisation Package - LOP (mandatory) for the 2025 Fair. Shared stands are available for two producers showing 5 wines each at £1,460 +VAT + £100 for the LOP per producer.
  • The Lead Optimisation Package Includes:
  • Scanner at the show including service to download leads
  • Dedicated social media post on LWF’s Facebook, Twitter and LinkedIn handles on signing up to LWF, reaching over 23,000 LWF followers
  • Digital platform access to set up meetings
  • Bootlebooks exhibitor list inclusion and wine list upload
  • Unlimited staff passes
  • 5 or 10 tickets to invite guests to the show
  • A page in the Wines Unearthed catalogue (in addition to an entry in the LWF catalogue and online on the LWF website)
  • Promotion of the area by us and the London Wine Fair + specific and targeted promotion about the WU producers to relevant importers
Zane Meyer - Louisvale Wines talks about Wines Unearthed


Every year we try to have a featured region or a featured country. In the past we’ve had the Vermentino consortium from Sardinia, Wine Australia and Wines of Portugal. The featured nation benefits from additional PR and marketing support. There is a minimum number of stands required to gain this status, so please enquire. Other opportunities such as masterclasses and generic tastings can also be offered by the London Wine Fair.


There are also specific stands dedicated to organic and biodynamic wine producers and strongly promoted as such to relevant buyers and visitors.

What Our Exhibitors Say

"Thank you for what is the most exceptional pack I have ever received after attended 100's of shows in many industries all around the world. It is really an outstanding job and adds a huge amount of value to the event which you are supporting. Congratulations. Great job!!"

Nigel Vince Brown,
General Manager
Torraccia del Piantavigna, Piedmonte, Italy

"l just wanted to say Wines Unearthed was brilliant for us and very worthwhile for me and my company. I spent 2 full days talking to nearly all producers. The producers all seemed very well briefed and knew the UK market. It was a great event and having them all in one area was a great idea."

Grant Hearn
GM Brands

"Congratulations on running a very well organised Unearthed programme. I thought it was extremely helpful in gaining a broad overview of the UK market and being introduced to some very interesting and influential people. I particularly enjoyed and benefited from the seminar on the Monday afternoon. We have been approached by two or three importers we could possibly use. Many thanks for all your help and positive energy.

Rosie Dunphy,
Coal Pit Wine,
Central Otago, New Zealand

Visit The London Wine Fair

Since 2015 Wines Unearthed has been the focal point of the London Wine Fair for buyers looking for new producers. Its success lies in the fact that the producers are hand-picked and have been helped to understand the market by the Wines Unearthed team and other valued members of the UK trade at the ‘Road Map to Export Conference’ held every year on the day before the Fair opens.

Visit Wines Unearthed to find producer from all over the world, all with one thing in common, they are looking for distribution in the UK and beyond.

‍If you’re visiting Wine Paris & Vinexpo, please come and see us there too

About the 2025 Exhibitors