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Road Map to Export Seminar

Road Map to Export Seminar

RoadMap to Export


Road Map to Export Document and Seminar

We believe that producers who know and understand the market in which they want to sell will sell more wines more effectively. This is vital to the success of the Wines Unearthed project, to helping you find a relevant partner and in convincing buyers that Wines Unearthed exhibitors are ready and prepared to work in their market.


So to help you prepare, we will:

  • send confirmed exhibitors a comprehensive document, ‘The Road Map to Export’ for FREE. This will take you step by step through the complexities of selling to the market where you are exhibiting
  • organise a FREE seminar to add flesh to the bones of ‘The Road Map to Export’ document.

This seminar will give you the tools to understand more about the market, how to price your wines, and what you need to do to really succeed. It will prepare you for the Fair and is an invaluable part of the package. It is expected that all exhibitors will attend.


“Thank you for what is the most exceptional pack I have ever received after attending 100’s of shows in many industries all around the world. It is really an outstanding job and adds a huge amount of value to the event which you are supporting. Great job!!”

Nigel Vince Brown, General Manager Torraccia del Piantavigna, Piedmonte, Italy (re London Wine Fair 2016).

Whether you already work in the UK, or you are trying to find business here, join industry experts,
at the ‘Road Map to Export’ seminar at the London Wine Fair on Sunday 20th May 4pm – 6.30pm,
and learn the reality from the people who are really in the know.
We know that a better understanding of the UK market will make you more successful here – so join them and learn from the experts!
    • The Road Map to Export seminar is intended to be very practical and designed to help you work successfully in the UK market.
    • We know it takes a lot of effort to even get to a Fair in a new country, let alone to understand how the market works. This seminar will help unravel the mysteries of the UK market and will put you in good stead to be successful here.
    • You will be given practical tools to understand how to price your wines, how the market works, who buys, what they buy and what producers need to do to succeed in different sectors of the market.
    • It’s not only useful for producers but also for anyone working in the UK market who wants a better understanding of how the market really works

. . . . the Route to Market conference on the eve of the event gave a crucial insight into the UK trade which I really appreciated. 

Tom Davey, Responsable Commercial – Gaby/Moya/Moya Meaker,

Wines Unearthed participant in 2015

Speakers: TBC


MORE INFORMATION and TO BOOK: contact us wu@jkmarketing.co.uk


The Road Map to Export Seminar will take place in the Industry Briefing Theatre in the London Room at London Olympia on Sunday 21st May from 4pm – 6.30pm.


  • If you are exhibiting in the Wines Unearthed area of the London Wine Fair then you have 2 free places at this seminar. Just register on arrival. There is no need to pre-book. We are expecting you to be there!


  • If you are exhibiting in any other area of the Fair, or you are visiting you can book your ticket very soon, link TBC


  • What’s included in the price:
  • Ticket for one person to be at the Road Map to Export Seminar
  • +60 page document on how to export to the UK market (digital version), sent to you once you’ve booked and paid for your place.


About Wines Unearthed:

Wines Unearthed is a low-cost, fully equipped business matching area of the London Wine Fair, exclusively dedicated to producers from all over the world looking for distribution in the UK. Exhibitors have their branded stand and all the equipment they need to start work – they just have to get themselves and their wines to the Fair. All producers have been through a pre-selection process based on the quality of their products before they are accepted to exhibit.

For more information, please visit www.winesunearthed.com

Or call JK Marketing (Judy Kendrick and Ana Sofia de Oliveira) on 0044 7770 472717 wu@jkmarketing.co.uk


www.winesunearthed.com @winesunearthed // www.jkmarketing.co.uk @jk_marketing

www.londonwinefair.co.uk @londonwinefair // www.thewineagency.pt @AnaSofia_Oliv

www.thewinethinker.com   @robertjoseph   //   www.theharrowatlittlebedwyn.com

www.bibendum-plb.com   //    www.nakedwines.com     //     www.oddbins.com

This seminar wouldn’t be possible without the support of: